The Cogito Classic merges traditional timekeeping and modern digital functionality. The watchface is layered; on the top is a traditional analog clock, and below that is a digital monochrome LED screen. The screen displays notifications, alerts, and minor information � like Caller ID data and SMS content. Because the screen uses remarkably little power, the Cogito Classic runs on a conventional button-cell battery and will last for months. When it runs out, you simply replace it. The body is 10 ATM rated, so you can take the Cogito in the shower, pool, rain, or even to the beach. It can also track activity, and the data is synced with a mobile companion app for Android and iOS.