Nov 11, 2014 | Apple Watch
If marketers can figure out how to create effective advertising for the two-inch square face of the Apple Watch, it could herald a new era in the world of digital marketing. So says Shekhar Deo, co-founder of EngageClick, a digital marketing and customer engagement...Nov 7, 2014 | Apple Watch
The French website infoiGen.fr says it has obtained the “official” Apple Watch pricing schedule, but it doesn’t reveal anything we haven’t heard before: The Apple Watch Sport version will retail for $350; the Stainless Steel Apple Watch...Nov 4, 2014 | Apple Watch
Even though Apple previously claimed their wearable would be available in early 2015, it doesn’t look like the Apple Watch launch is going to happen until later in the Spring. At least that’s the most recent news coming out of Cupertino. The question is:...Oct 30, 2014 | Apple Watch
By most accounts we are still more than three months away from the Apple Watch hitting the shelves, but that’s not going to stop accessory manufacturers from piggybacking onto what is expected to be far and away the top-selling smartwatch ever. Seeing all the...Oct 28, 2014 | Apple Watch
When Apple first announced the Apple Watch earlier this fall, just about everyone noticed that the announcement was oddly silent about how long the device would last on a single charge. Some observers believed that Apple was still working on the problem. Others were...Oct 23, 2014 | Apple Watch
We’ve been saying all along that functionality — not buzz, nor style, nor reputation — will ultimately make or break the smartwatch as a must-have device. And we believe this is true for the Apple Watch, too, even though it is the generally-accepted...Oct 21, 2014 | Apple Watch
In a recent article, we outlined the results of a study which showed that interest in the Apple Watch was highest in China, followed by the U.S. and then Europe. At the time we chalked it up to the fact that some of the Apple Watch functions, such as Apple Pay and...Oct 16, 2014 | Apple Watch
When it comes to any new technology, the first and most important question is this: Is it fulfilling a need? Let’s face it, there are plenty of geeks who will get excited about new technology whether it it is actually useful or not. However, a new technology...Oct 9, 2014 | Apple Watch
Mega-billionaire Carl Icahn published an open letter to Apple CEO Tim Cook this week, and the Apple head honcho is likely breathing a huge sigh of relief after reading it. After all, Mr. Icahn is not just some schmo concerned about what a wearable device looks like on...Oct 7, 2014 | Apple Watch
There’s high financial drama unfolding on the Apple Watch supply chain, and the way this story plays out will go a long way towards answering some of the big, nagging questions about the device, like its eventual price range and release date. GT Advanced...