The Apple Watch Is Anything You Want It To Be

In the Digital Age, each of us is transforming in varying degrees into a personal brand. Through social media and other online activity, we establish our own personal brand through a deeply considered presentation of of our personal attributes, beliefs, wants, needs...

Pros And Cons Of The Apple Watch: Part Two

In our last column we discussed how the styling of the Apple Watch — including the design of the watch unit as well as the strap — is a clear-cut strength of the imminent Apple Watch and an almost unanimous plus in favor of owning one. Another plus is the...

Pros And Cons Of The Apple Watch: Part One

With the Apple Watch release date coming soon, we thought we’d detail a couple of the biggest strengths and weaknesses of this highly-anticipated device. Apple Watch Pro: Style Apple got to be the tech giant that it is today on the strength of the styling of its...

New Info Reveals Apple Watch Battery Life Still a Concern

Ever since Apple made its big announcement last fall that a fresh an innovative wearable was coming to brighten up our mundane little lives, concerns about the Apple Watch battery life topped the list of possible pitfalls on its road to global domination. We’ve...